Creating a Local Presence with Virtual Call Forwarding
Perhaps the most common use for virtual call forwarding is to create a local presence in cities a company serves or is expanding into. For example, imagine a pest Perhaps the most common use for virtual call forwarding is to create a local presence in cities or a country a company serves or is expanding into control company serving a large geographical area such as Houston, Texas.
While the company headquarters may be in downtown Houston, its trucks might serve surrounding cities such as Katy and Sugar Land.
By ordering phone numbers local to Katy and Sugar Land, the pest control company appears as if it has a local office in each of these cities. These local calls would undergo a process known as virtual call forwarding to route the phone calls to the Houston office.
Why would this company offer customers in Katy and Sugar Land Texas their own local phone numbers?
There are two good reasons:
1 Callers from Katy and Sugar Land may feel they'll get better service by choosing a pest control company located in their communities.
2 A local phone number with virtual call forwarding overcomes potential objections about dialing a long distance number and incurring fees for the call.
Expanding into New Markets with Virtual Call Forwarding
Imagine this same Houston pest control company targeting a new market outside its immediate service area.
The company may be willing to send a technician to Galveston, which is about an hour's drive, to service customers if demand is strong enough. By ordering and advertising a Galveston phone number and routing the calls to the main office, this company is able to expand its service area without having to rent office space, order phone equipment, install phone lines, and staff the office.
In this example, the expansion is local. However, companies often use virtual call forwarding to expand into other states and countries. Whether a business wants to serve customers in Houston, New York, Chicago, or Europe, Asia, South America, Australia, or Africa, virtual call forwarding is a cost-effective way to expand its reach.
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